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IELM


Digital characters can represent a company or a brand as if they were real persons or fantastic, imaginary out this world entities. They can better reflect vision, values or aspirations through colors, shapes, digital fashion and situations they illustrate. For this project we helped IELM to create funny, joyful characters best suited for kids and teenagers clothing. These characters were used for online communication on Instagram.


instagram.com/ielm_design




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